Blinds.com

Blinds.com wanted consumers to know that buying window blinds at big retail stores includes dealing with sales people who know little about window coverings. In other words, they are Jacks-of-all-trades. This campaign offers the option to use experts that only do windows – the folks at Blinds.com. My responsibilities include brand strategy and creative development.


Buying window blinds at a big retail store indicates that you have to deal with someone who knows a little about everything and a lot about nothing. In other words, a Jack-of-all-trades. This campaign gives the customer's point of view in showing why they prefer to use the experts at Blinds.com.
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Blinds.com is the expert when it comes to blinds, shutters and drapes. By comparison, stores are "Jacks-of-all-trades" These banners are part of an integrated campaign showing the consumers when it comes to buying and installing window blinds, you don't have to know Jack.